Own a business in Fredericton? Find out what a customer is worth to you, and what one costs to get.Grow My Business →
For Fredericton business owners

Two numbers decide whether your business grows

What a customer is worth to you. What one costs you to get. The distance between them is your room to grow, and almost everything else is a detail.

A common lapse is running a good business for years without ever pinning those two down. That is not carelessness. The pieces sit in different places, nobody hands you the arithmetic, and the work in front of you always comes first.

Grow My Business

Start where you actually are

Two different problems, so two different answers. Pick the one that sounds like you.

What comes back

The Grow My Business Scorecard, built from your numbers and real figures for businesses like yours. Every benchmark is sourced, and where good data does not exist for your category, it says so instead of guessing.

  • 01What a customer is worth to you over the whole relationship
  • 02What one new customer actually costs you, counting your own hours
  • 03The distance between those two numbers, and how many sales it takes a new customer to pay for themselves
  • 04Where your prices sit against others in your category, and what a ten percent move is worth
  • 05A score out of twenty five on each of the four areas above
  • 06How much people trust you, and whether AI systems can tell
  • 07The one gap costing you the most, named, with what closing it is worth

Four places a local business leaks

Each one either raises what a customer is worth or lowers what one costs to get. Trust runs through all four, because it is what makes a claim believable, and it is also what AI systems read when they decide who to recommend.

01

Positioning

Are you the obvious choice?

When someone compares you to the shop down the road, is there a reason to pick you that they can actually see?

02

Offer

Easy to say yes to, and does the sale grow?

How someone starts with you, what follows the first sale, and whether your prices have moved since you opened.

03

Content

Is anything pulling people in without you?

What goes out on a schedule you keep, whether your details match everywhere they appear, and whether you turn up when someone asks an assistant for a business like yours.

04

Sales

Does interest become a booked customer?

How fast people hear back, what happens when the first answer is no answer, and whether you know where your last ten customers came from.

Then, the Plan

The Scorecard names the gap. The Grow My Business Plan is the sequence to close it: what to change first, what that should produce, and what comes after it. Written for your business, not a template.

$497 CAD

Grow My Business

Start with the Scorecard. You will know whether the Plan is worth it before you are asked to decide.