Grocery & Markets · Lincoln

Victory Meat and Produce Market is a full-service independent grocery store on King Street that has anchored downtown Fredericton for more than 90 years, built around a butcher counter and a produce section rather than aisles of packaged goods. People go for fresh cut meat, seafood, and vegetables at prices that regulars consistently say beat the big chain stores, plus a growing shelf of New Brunswick-made products. The store changed hands in 2021 when Hieu Pham and Peter Yuan bought the then 89-year-old business, and they have leaned further into local suppliers since, as covered by Huddle at the time. Shoppers describe the same things over and over: meat and produce that are reliably fresh, staff who know the counter and will answer questions or suggest a cut, and a smaller, quicker shop than a supermarket run. It is a working neighbourhood grocery, not a boutique; expect a busy, no-frills room where the point is the food. The original store sits at 334 King Street downtown, and a second location operates at 1853 Lincoln Road on the city's south side. Hours are long for an independent: open seven days a week until 9 pm (from 8 am Monday to Saturday, 9 am Sunday), which makes it a practical stop for a last-minute supper plan. They publish a weekly flyer on their website and offer pickup and delivery if you would rather order ahead. Tip: if you are cooking for a crowd, talk to the meat counter staff; personal service on cuts and quantities is the thing longtime customers say keeps them coming back.

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