Retail · Greater Fredericton

Lulujo is a Fredericton-born baby brand with its flagship retail store at 480 Queen Street downtown. Founder Dawn Pottier started the company in 2009 after making a ring sling for her own child, and it has since grown into a business whose products sell in thousands of stores across more than 40 countries, including major retailers like Indigo and Amazon. The best-known product is the multi-functional cotton muslin swaddling blanket, and the line runs through the whole nursery: swaddles and cellular blankets, sleep sacks and sleepers, hats, crib sheets, changing pad covers, hooded towels, bibs, burp cloths, and soft toys and loveys. The style is deliberately simple and classic rather than loud, which is a big part of why the swaddles became a go-to baby shower gift. The Queen Street flagship opened after years of the company selling only online and through wholesale, and it is the one place that carries the complete range, including limited edition products that never reach other retailers. For a Fredericton shopper, that makes it the strongest local option for a baby gift that feels considered: you can see and feel the fabrics, and staff know the line inside out. The store sits in the downtown core near the river, an easy add-on to a Queen Street errand run. If you want something nobody else at the shower will have brought, ask about the limited edition prints; the flagship is where those live, and it is genuinely a hometown success story worth supporting.

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