Retail · Downtown

Elle Mio is a family-owned lingerie boutique at 85 York Street in downtown Fredericton, built around expert bra fittings across a wide range of sizes. Open since 2011, it sells bras, panties, swimwear, sleepwear, and shapewear, carrying premium brands like Chantelle, Marie Jo, Wacoal, Elomi, Hanky Panky, and PJ Salvage. The fitting service is what sets it apart. Fittings are personalized, no appointment is needed, and the store's stated mission is to help every customer feel confident, comfortable, and beautifully supported regardless of size, shape, or stage of life. Elle Mio also provides specialized mastectomy fittings with trained staff, including post-mastectomy bras and swimwear from brands like Amoena, a service that matters a great deal to customers navigating recovery and one that few shops in the region offer. The shop sits in the middle of the downtown York Street retail block, an easy pairing with the rest of a downtown shopping trip, and there is a second location on Main Street in Moncton. If you have never had a professional fitting, this is the kind of store where you can simply walk in and ask; that is the core of what they do all day.

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