Retail · Downtown

Bellezza Lingerie and Swimwear is a specialty bra and swimwear shop at 72 York Street in downtown Fredericton, and its size range is the reason people seek it out: band sizes 28 through 56 and cup sizes A through O, far beyond what mall stores stock. The store's core service is professional bra fitting by trained staff, and its own messaging centres on making bra and swimwear shopping an enjoyable experience rather than a frustrating one. That makes it the local answer for anyone who has given up on off-the-rack sizing, whether they need everyday bras, hard-to-find sizes, or supportive swimwear. The swim side runs from fashion suits to practical everyday pieces, including suits built for aquacise and lap swimming as well as beach days. The shop is part of the downtown core's independent retail strip on York Street, an easy walk from Queen Street and King Street shops, with posted hours of 10 am to 5 pm Monday through Saturday. A practical tip: fitting is personal, one-on-one service, so mid-week visits tend to be quieter, and it is worth going in with time to actually try things on rather than rushing it on a lunch break.

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